Clicking Through: A Survival Guide for Bringing Your Company Online

The Internet presents a new universe opportunities for businesses of every size. But the upside and the risk is magnified for smaller companies -- because they have more at stake.

Most big businesses have armies of experts maneuvering the logistics of high-tech Web sites, Internet distribution, and marketing initiatives. In the meantime, smaller companies are still trying to decide whether to take the plunge -- unsure how to go about it. In Clicking Through Jonathan Ezor, an expert on optimizing Internet business, coaches small business owners and managers for online success.

This book goes far beyond the basics. It is the ultimate practical resource for entrepreneurs who are ready to expand and profit from the Internet revolution -- without falling victim to potential pitfalls or legal liability.

Clicking Through offers clear guidance on how to develop an overall Internet strategy: how to link to other sites to foster greater e-commerce, handle copyright and privacy issues, protect ownership of content, successfully contract with vendors, master the rules of e-commerce, and much more. With all that's at stake on the Internet, business owners can't afford to be uninformed about the risks -- and opportunities -- that await them in cyberspace.