Strategic Management in Telecommunications (Artech House Telecommunications Library)
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Book Details
Author(s)
James K Shaw
Publisher
Artech House Publishers
ISBN / ASIN
1580530184
ISBN-13
9781580530187
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.
