Thinking Creatively

Great visual communication is easy to recognize, but hard to achieve. Robin Landa makes this process easier for designers, defining visual communication and how it can generate design ideas with bold graphic impact. Over 250 full-colour images illustrate the techniques and exercises included in the book, giving designers ample inspiration to do some creative visual thinking of their own. * 16 creative approaches, with over 100 examples by top designers of these techniques in action * 45 visual thinking exercises, to develop the reader's problem-solving ability * 11 interviews with successful designers - including Jilly Simons, Rick Eiber and Steven Brower - who share their secrets for applying creative visual thinking to real-world projects