Careers in Brand Management (WetFeet Insider Guide)

From Milk-Bone to Cocoa Puffs to Colgate, there are more brands in the marketplace than teenaged girls in a shopping mall. With this ever-growing list of brands comes the need for individuals who can manage these assets. If you're a marketing whiz hoping for a challenging, well-paid career that also allows you to have a family and life outside of work, brand management just might be for you. And, if so, you'd better start planning. The shaky economy of recent years has caused many job seekers to look toward larger, more stable companies-such as those in the consumer products industry-creating more competition than ever for those coveted positions in brand management.