Executive Reports: The Industry Guide for Selling Software to Top U.S. Companies: 100+ C-Level Executives (CEO, CFO, CTO, CMO, Partner) From the ... on the Inner Workings of Their Business

This insider look at over 30 major industries and professions is the ideal tool for software executives and salespeople who need to "get smart fast" before a client meeting, sales pitch or other event. Each industry overview has sections written by current, leading C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from their respective industries and enables you to speak intelligently with anyone after being "briefed" by a leading executive from that industry. In addition, the book includes parts written by leading CTOs from Global 500 Companies on the types of products, solutions and software that they are looking for to help them succeed. The report is now a "how to sell software report," but rather a report that enables you to understand an industry’s/company’s pain in order to better sell your products/services. Over 200 executives from Global 1000 companies such as GE, Amex, Coke, AT&T, Duke Energy and companies from every other major industry have contributed to this brief. This report also includes a special section on sales ethics and dealing with clients/prospective clients according to new industry standard ethical guidelines. Pulling from every book, report and journal published by Aspatore Books, Executive Reports are the best way to get an edge and get smart fast on particular industries and topics.

SAMPLE INDUSTRIES COVERED
Aerospace, Accounting, Advertising, Automotive, Consulting, Consumer Durables, Energy, Financial Services, Health Care, Investment Banking, Legal, Marketing, Public Relations, Real Estate, Retail, Semiconductor, Small Business, Technology/Software, Telecommunications/Wireless, Venture Capital

WRITTEN BY C-LEVEL EXECUTIVES FROM COMPANIES AT: Advanced Fibre Communications, American Express, American Standard Companies, AmeriVest Properties, AT Kearney, AT&T Wireless, Bank of America, Barclays, BDO Seidman, BearingPoint (Formerly KPMG Consulting), BEA Systems, Best Buy, BMC Software, Boeing, Booz-Allen Hamilton, Corning, Countrywide, Credit Suisse First Boston, Deutsche Bank, Drake Beam Morin, Duke Energy, Ernst & Young, FedEx, First Consulting Group, Ford Motor Co., Frost & Sullivan, General Electric, IBM, Interpublic Group, KPMG, LandAmerica, Mack-Cali Realty Corporation, Merrill Lynch, Micron Technology, Milliman & Robertson, Novell, Office Depot, On Semiconductor, Oxford Health, PeopleSoft, Perot Systems, Prudential, Salomon Smith Barney, Staples, Tellabs, The Coca-Cola Company, Unilever, Verizon, VoiceStream Wireless, Webster Financial Corporation, Weil, Gotshal & Manges, Yahoo!

SAMPLE CHAPTERS INCLUDE
Frank Campagnoni - GE Global eXchange Services, CTO - Leading Technology during Turbulent Times
Dr. David Whelan - Boeing, Space and Communications, CTO -Developing Best of Breed Technologies and Capabilities
Dr. Carl S. Ledbetter - Novell, CTO - Closing the Gap Between What Technology Can Do and What People Want it to Do
Richard Schroth - Perot Systems, CTO - Creating and Enriching Business Value
Kirill Tatarinov - BMC Software, CTO - Innovation Drives Business Success
Doug Cavit - McAfee.com, CTO - The CTO as an Agent of Change
Dan Woods - Capital Thinking, CTO - The Classic Struggle and the CTO
Dr. Scott Dietzen - BEA E-Commerce Server Division, CTO - Managing the Technology Knowledge
Mike Ragunus - StaplesDirect.com, CTO - Bridging Business and Technology: Keeping Things as Simple as Possible
Rick Bergquist - PeopleSoft, CTO - The Art of Being a CTO - Fostering Change
Kevin Vasconi - Covisint, CTO - Technology as a Strategic Weapon
Dan Burgin - Finali, CTO - The Role of the CTO in a Venture-Backed Startup
Mike Toma - eLabor, CTO - Inside the Job: A CTO's Perspective on the Role of a CTO
Michael S. Dunn - Encoda Systems, CTO - Positioning Technology Solutions to Address Business Needs