Inside the Minds: The Business of Architecture--Leading Executives from NBBJ, Kohn Pederson Fox, Ellerbe Becket & More on Best Practices & Key ... Design, Composition, & Management

Inside the Minds: The Business of Architecture is an authoritative, insider's perspective on the ins and outs of architecture and the future of the industry, on a global scale. Featuring Chairmen, Presidents, and CEOs, all representing some of the top architectural firms across the world, this book provides a broad, yet comprehensive overview of the current shape and future state of this dynamic industry, where art and science intersect. As they raise critical points around the sheer impact of architecture on everyday life and throughout all facets of society, these authorities dissect the architectural process from concept to construction, offering proven strategies for keeping up to date with the latest technological advances. From the processes involved in attracting new clients, to developing and implementing building plans, discussing the essentiality of meeting and exceeding customer needs and constantly striving for innovation, these leaders articulate the finer points around the industry now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts explore in detail what it takes to secure long-term success in this fascinating industry – where creativity along with inspiration can turn a vision into reality.