The Blockbuster Toy! How to Invent the Next Big Thing
Book Details
Author(s)Gene Del Vecchio, Roderick Fong
PublisherPelican Publishing
ISBN / ASIN1589801229
ISBN-139781589801226
MarketplaceFrance 🇫🇷
Description
Outlines the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing their products.
