DRILLING DOWN: Turning Customer Data into Profits with a Spreadsheet - Third Edition
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Book Details
Author(s)
Jim Novo
Publisher
Booklocker.com, Inc.
ISBN / ASIN
1591135192
ISBN-13
9781591135197
Marketplace
France 🇫🇷
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Description
Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.
