You are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

The author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains.

A mix of popular psychology and trivia, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we re not. But that s okay, because our delusions keep us sane.

Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:

• Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)
• The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).
• Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)
• The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)
• Sunk Cost Fallacy (We will engage in something we don t enjoy just to make the time or money already invested worth it )

McRaney also reveals the true price of happiness, and how to avoid falling for our own lies.