A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
Book Details
Author(s)
Jennifer Visocky O'Grady, Ken O'Grady
Publisher
Rockport Publishers
ISBN / ASIN
1592535577
ISBN-13
9781592535576
Availability
Usually ships in 24 hours
Sales Rank
#489,995
Marketplace
United States 🇺🇸
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Description
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
