Marketing in the New Millennium

Marketing in the New Millennium offers unique insights into the overall state of marketing, particularly in connection with the rapid advancement of information technologies. The book's mission is to answer the question: How can we not only survive, but also thrive in various market sectors, while facing today's fierce competition? The authors answer this question by proposing a comprehensive marketing methodology developed in close collaboration with New York, NY-based full service marketing agency Global Advertising Strategies. Real life examples illustrate the methodology's application to solving various marketing problems across different industries. The book is intended for a wide range of readers interested in the problems and challenges of marketing. In particular, it will be of great interest and practical use to marketing and advertising professionals, managers, business people, mathematical modeling and quantitative analysis specialists, as well as to teachers and students of marketing, economics, econometrics, business administration (MBA), mathematics and its applications, and the natural sciences.