Going Public: The Financial, Legal, and Communications Aspects of an Initial Public Offering (IPO) (Executive Reports)

This 80-page research report written for startup executives and their advisors considering an initial public offering, examines all obvious and underlying aspects of going public. From determining whether an IPO is the right move, to the first things you need to line up to get started; from the essential advisors in the process, to understanding how they all must work together; and from the pre-filing, to the waiting and post-effective periods, this report covers the ins and outs of the IPO, touching on the important and highlighting the essential.

Some areas explored include:

1) characteristics of the successful IPO candidate;
2) disadvantages of listing;
3) the role and responsibilities of the lawyer;
4) the role of the SEC and other regulators;
5) structuring the offering and compensating the underwriter;
6) the basics of disclosure;
7) the role of strategic communications;
8) how to determine IR program parameters;
9) mistakes and risks;
10) facts of life as a public company.

This report outlines the important strategies and best mindset for approaching an IPO and how to do so effectively.

This research report is written by:

1. Bruce A. Machmeier, Partner, Corporate Finance & Transactions Group Oppenheimer Wolff & Donnelly LLP - "A Lawyer's Perspective on the IPO Process"
2. Margery Kraus, President and CEO APCO Worldwide - "The Art of the IPO
3. Mary A. Dunbar, Senior Vice President, Dix & Eaton" Chairman of the Board, National Investor Relations Institute - "How Investor Relations Can Help You Ensure That the Market Values Your Company Fairly"

About Executive Reports:

Executive Reports offer focused, hard-hitting advice from the leaders of some of America's top companies, packaged in a concise, readable format. Each research report provides readers with 3 to 5 strategies that will have a direct financial impact on their business. While not meant as a comprehensive guide, each report includes quick-hit items that can immediately impact specific business strategies. Executive authors drill down to the central issues surrounding each topic area and dispense expert advice in concise, direct language. Executive Reports feature leading professionals selected by the Aspatore Editorial Board based on their experience, research, and standing within the professional community.