Google AdWords Essential Training [2010]

In Google AdWords Essential Training, author David Booth teaches how to leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. This course shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities. The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.

Macintosh Requirements
· OS 10.3.9 or higher
· DVD-ROM drive
· 1024x768 resolution
· 24-bit video support
· Quicktime 7 or higher

Windows Requirements
· XP, Vista, Windows 7
· DVD-ROM drive
· 1024x768 resolution
· 24-bit video support
· PC sound card/speakers
· Quicktime 7 or higher (included)
· .NET 2.0 or higher (included)