The Creative Process Illustrated: How Advertising's Big Ideas Are Born
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Book Details
Author(s)
W. Glenn Griffin, Deborah Morrison
Publisher
HOW Books
ISBN / ASIN
1600619606
ISBN-13
9781600619601
Marketplace
France 🇫🇷
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Description
Finally, answers to the question: How are big ideas born?
Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture,
