Marketers Guide to Community Benefit Reporting & IRMS Form 990H

Put the pieces of your organization's community benefit story together.

It's the marketing department's responsibility to deliver a consistent, ongoing message that demonstrates an organization's commitment to improving the community's health status. A Marketer's Guide to Community Benefit Reporting and IRS Form 990H shows healthcare marketers how to gather data effectively from every corner of their organizations and how to use this information to promote their good deeds through tailored messages to multiple audiences on an ongoing basis.

This book and CD-ROM package will explain:

Complete with tools, sample essays, and other resources, A Marketer's Guide to Community Benefit Reporting and IRS Form 990H will help healthcare organizations stay competitive and avoid risking negative public and media attention.

Who will benefit from this book?

Anyone responsible for collecting, organizing, reporting, and championing community benefit activity, including: marketing, advertising, public relations, and community relations directors, VPs, and professionals; chief marketing officers, CEOs, CFOs, and marketing consultants.