Innovation for Media Content Creation: Tools and Strategies for Delivering Successful Content

Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development. Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This well-organized, step-by-step guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today's multi-platform television landscape. Executives, creative professionals, and students alike will find value in this one-of-a-kind book.

KEY FEATURES:

--Defines the essential components of the innovation process
--Outlines the functionalities and activities needed to produce winning TV show concepts through the Value Chain of Innovation for Content Creation
--Explains the important processes that follow creative development including strategic research, exploration, concept development, the sales pitch, marketing, production, and support activities
--WAV offers a keynote presentation on innovation with real-world examples and references, a team matrix to build and understand an innovative team, and numerous worksheet templates available from the Web Added Value Download Resource Center at jrosspub.com