Stories That Stick: Using Classic Storytelling Techniques to Build a Powerful Online Brand

We no longer live in a world of 30-second TV commercials and press releases that are sent only to the press. The gatekeepers of the media have lost much of their power to control the stories that brands tell the public. Now, the power of storytelling is in your hands. The question is: Do you know what to do with it?

Stories That Stick: Using Classic Storytelling Techniques to Build a Powerful Online Brand shows you, step by step, how to apply the lessons of great storytelling to build an online business or extend your brand online.

The book covers:

• the bedrock principles of successful storytelling
• the story arcs that resonate with any audience
• how to develop a compelling story for your online brand
• how to adapt your brand narrative for different customer groups
• how to sell with testimonials and case studies
• how to write press releases that appeal directly to your customers
• how to use social media to tell your brand's story
• how to tell stories that top Google's search rankings

Stories That Stick shows you how techniques that have been applied in successful storytelling for centuries have never been more relevant than they are today.