Studyguide for Basic Marketing Research by Alvin C. Burns, ISBN 9780135078228 (Cram101 Textbook Outlines)

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests