Earn It, Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World

In his first book, Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing, social media marketing pioneer Jim Tobin showed how normal social behaviors are more important to online marketing than the dusty old rules of advertising. In his new book, Earn It. Don't Buy It. The CMO's Guide to Social Media Marketing in a Post Facebook World, Jim shows that now, you not only have to know the rules of organic engagement honest, meaningful, truthful conversations with customers but where to find the audience. Facebook? Nobody goes there anymore, it's too crowded. The first arrivals are off to a better, more exclusive party. Tobin talks about where to find them and how to implement a social media strategy to engage them and their friends, and he offers a breakthrough system for measuring your social media marketing ROI. You can t buy your way into the online conversation anymore, not with ads -- you ve got to earn your way in. Remember, it's their world, we just post in it.