Anticipating Business Viability

Some companies make a profit, yet go bankrupt. Others take losses and still thrive. Behind this seeming paradox is a missing, but essential variable: cash flow, the only measure of the resilience of any business, institution or state. Managing cash flow means continuously anticipating money flows, synthesizing the life and health of the company, the quality of its management, and whether its internal relationships, and relationships with the rest of the world, are worthwhile or not. Anticipating Business Viability sums up the experience of a practitioner who has trained hundreds of sales, production, marketing, human resources, and procurement people about cash flows and implementing the tools vital to keeping a business alive.