The Culture Secret Workbook: The Ultimate Guide to Empower People and Companies No Matter What You Sell

Great company culture is rare, even though it is the key to the sustained success of any organization. But the good news is that creating a strong culture isn t as hard as you might think--especially with this workbook companion to Dr. David Vik's The Culture Secret.

In The Culture Secret Workbook, Dr. Vik walks you through the core concepts of his book, sharing his unique formula for creating engagement inside companies and sharing it with customers. The workbook includes fresh examples and stories and comprehensive assessments in each chapter, which will help you figure out where your culture is currently and what you need to do to take it to the next level.

In the first five sections, you'll learn about the essential structures of company culture--Vision, Purpose, Business Model, Unique/WOW Factors, and Values--and you'll create or transform each structure in your own business. We then cover Culture as a whole. With this solid framework in place, the remaining sections will help you explore and implement five crucial aspects of culture: Leadership, Human Resources/Human Empowerment, Customers and Customer Service, Brand, and Experience and the Emotional Connection.

Once you've completed the activities and exercises in this workbook, you will have created or transformed and optimized your own unique culture and developed a win-win-win situation--for customers, employees, and the company.