The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
Book Details
Author(s)
Caldwell, Leigh
Publisher
Crimson Publishing
ISBN / ASIN
1780590075
ISBN-13
9781780590073
Availability
In stock. Usually ships within 2 to 3 days.
Sales Rank
#1,247,937
Category
Consumption (Economics)
Marketplace
United States 🇺🇸
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Description
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
