Successful Innovation: Towards a New Theory for the Management of Small and Medium-sized Enterprises (New Horizons in the Economics of Innovation series) Buy on Amazon
Facebook LinkedIn

Successful Innovation: Towards a New Theory for the Management of Small and Medium-sized Enterprises (New Horizons in the Economics of Innovation series)

Price not available for France

You can still browse on Amazon. Try another country above.

Book Details
Author(s) Jan Cobbenhagen
Publisher Edward Elgar Pub
ISBN / ASIN 1840643889
ISBN-13 9781840643886
Marketplace France 🇫🇷
Ratings & Reviews No reviews yet — be the first!

No reviews yet.

Description
Innovation as an activity is not new - what has changed is the pace at which firms have to innovate. This book analyzes the innovation success at the company, rather than the project level and contributes to the development of a new theory on innovation management in small- and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.
Donate to EbookNetworking
Previous Book Managing the Modern Law Fir... Next Book The Emerging Markets of the...
Previous Managing the Mode...
Next The Emerging Mark...