E-Strategy: Strategy 03.03 (Express Exec)
Book Details
Author(s)
Cunningham, Michael J.
Publisher
Capstone
ISBN / ASIN
1841122149
ISBN-13
9781841122144
Availability
In stock. Usually ships within 3 to 4 days.
Sales Rank
#11,007,828
Marketplace
United States 🇺🇸
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Description
Fast track route to developing effective and profitable e-strategies for organizations.
Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business.
Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.
Includes a glossary of key concepts and a comprehensive resources guide
