Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library (Chandos Information Professional Series)

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.

• Step-by-step guidelines
• How to instructions
• Clear, concise information