Tourism Development Handbook: A Practical Approach to Planning and Marketing
Book Details
Author(s)Kerry Godfrey, Jackie Clarke
PublisherCengage Learning EMEA
ISBN / ASIN1844801160
ISBN-139781844801169
AvailabilityIn stock. Usually ships within 2 to 3 days.
Sales Rank2,676,871
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
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