Tourism Development Handbook: A Practical Approach to Planning and Marketing
Book Details
Author(s)
Kerry Godfrey, Jackie Clarke
Publisher
Cengage Learning EMEA
ISBN / ASIN
1844801160
ISBN-13
9781844801169
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
