50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know Series)
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Book Details
Author(s)
Edward Russell-Walling
Publisher
Quercus Publishing
ISBN / ASIN
1847240097
ISBN-13
9781847240095
Marketplace
France 🇫🇷
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Description
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
