Intercultural Communication & Ideology
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Book Details
Author(s)
Adrian Holliday
Publisher
SAGE Publications Ltd
ISBN / ASIN
1847873871
ISBN-13
9781847873873
Marketplace
France 🇫🇷
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Description
This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative 'grammar' of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.
