Text Mining And Its Applications To Intelligence, CRM and Knowledge Management (Advances in Management Information)

Organizations generate and collect large volumes of textual data. Unfortunately, many companies are unable to capitalize fully on the value of this data because information implicit within it is not easy to discern. Primarily intended for business analysts and statisticians across multiple industries, this book provides an introduction to the types of problems encountered and current available text mining solutions.

Partial Contents: Text processing and information retrieval; Application integration in applied text mining; ROI in text mining projects; Open sources automatic analysis for corporate and government intelligence; Customer feedbacks and opinion surveys analysis in the automotive industry; Text mining based knowledge management in banking; Text mining in life sciences; Link analysis in