Marketing and Management Interfaces in the Enactment of Strategic Management Accounting Pr: An Exploratory Investigation (CIMA Research)
54.95
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Book Details
Author(s)R. Roselender, S. Hart
PublisherCIMA Publishing
ISBN / ASIN1859714897
ISBN-139781859714898
Sales Rank7,008,789
MarketplaceUnited States 🇺🇸
Description
The three main elements of this report are:
· A review of the literature dealing with measurement of performance in management accounting and in marketing
· A field study of ten organizations in different sectors (manufacturing, financial services, retailing)
· A full description of the three types of interfaces between management accounting and marketing.
* Contains review of the literature
* Based on a field study of ten organizations
* Includes a full description of the three types of interfaces between management accounting and marketing
· A review of the literature dealing with measurement of performance in management accounting and in marketing
· A field study of ten organizations in different sectors (manufacturing, financial services, retailing)
· A full description of the three types of interfaces between management accounting and marketing.
* Contains review of the literature
* Based on a field study of ten organizations
* Includes a full description of the three types of interfaces between management accounting and marketing
