Business Economics: Concepts and cases
44.99
USD
Book Details
Author(s)
Malcolm Greenwood, Martin Carter
Publisher
Thomson Learning
ISBN / ASIN
1861520484
ISBN-13
9781861520487
Sales Rank
#2,260,971
Marketplace
United States 🇺🇸
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Description
Examining the role of economics in business decision-making, this text is aimed at first year business undergraduate and MBA courses. It covers the concepts and uses a case study approach to illustrate their relevance to the business environment. Important Japanization developments in industrial economics, such as Game Theory and the economics of TQM, are included.
