Millenium Edge: Prospering with Generation MM

The year 2000 is not just the year after 1999. Millennarianism and its attendant psychological forces of change and insecurity, is already taking hold of our communities and businesses. Just like it did 1000 years ago. Amidst this uncertainty emerges Generation MM - the first generation to live more of their lives in the year 2000 and beyond, than in the 20th century. Generation MM has the education and the information to demand more of our companies - more value, and more values they can trust. To understand this is to have the millennium edge. Here is an optimistic picture of a fruitful society. Key trends are traced in the economy, communications, politics, time, the family, religion, nationalism, cultural diversity and ethics. These currents should direct the strategy and learning of business in the late 1990s.