Tom Feltenstein's Encyclopedia of 401 Proven Killer Promotional Tactics

In his Encyclopedia of 401 Proven Killer Promotional Tactics, Tom Feltenstein has condensed a veritable lifetime of expertise and presented it in digestible and, more important, executable action plans. Ideas, after all, are just ideas until they're brought to life within the four walls of your operation.

It's in this spirit - big returns on a budget - that Tom's Encyclopedia aims to equip you, engage you, and absolutely energize you in cultivating a loyal customer base.