Event Management
96.50
USD
Book Details
Author(s)
Donald Getz
Publisher
Cognizant Communication Corp
ISBN / ASIN
1882345606
ISBN-13
9781882345601
Sales Rank
#1,428,855
Marketplace
United States 🇺🇸
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Description
Book focuses on the major innovation regarding the switch in emphasis from supply-side to demand-side approach to event tourism. This represents a paradigm shift that will necessitate adjustment on the part of many practioners and educators. 11 chapters, illustrated and indexed.
