Build It and the Crowds Will Come

Even before the ancient Greeks and Romans held Olympic games, drama festivals, and chariot races, people assembled for entertainment and to exchange ideas. But no period in history has surpassed the last 75 years in worldwide growth of the number and scope of public meetings. Build It and the Crowd Will Come chronicles this modern era, beginning with the formation of the International Association of Assembly Managers (IAAM). Spectacular photographs complement Bill Beck's vibrant prose to trace the beginnings and growth of IAAM from 1924 to 2000.