Strategic Media Decisions (The Copy Workshop)
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Book Details
Author(s)
Marian Azzaro
Publisher
Routledge
ISBN / ASIN
1887229337
ISBN-13
9781887229333
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media’s top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.
