The Truth About B2B Marketing ROI
Description
Transform your marketing department into an accountable and thriving resource. Embrace both the power and limits of ROI, and discover how to quantify the value and impact of brand and other initiatives.
Readers will learn ways to fortify their businesses' bottom line through marketing and how to promote their efforts in quantifiable terms to top executives and shareholders.
Chapters cover:
- Contributing to short-term cash flows.
- Optimizing Return on Marketing Investment (ROMI).
- Building long-term shareholder value.
- Fostering an accountable marketing atmosphere.
- Reorganizing and supporting your marketing department.
Readers will learn ways to fortify their businesses' bottom line through marketing and how to promote their efforts in quantifiable terms to top executives and shareholders.
Chapters cover:
- Contributing to short-term cash flows.
- Optimizing Return on Marketing Investment (ROMI).
- Building long-term shareholder value.
- Fostering an accountable marketing atmosphere.
- Reorganizing and supporting your marketing department.
