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📖 Description
This is Jim Williamson's long-awaited guide book for today's high-performance service organization. Williamson's premise is a powerful one: The sole purpose of business is to create, serve and satisfy a customer, from beginning to end---and that's EVERYONE'S job. Delivering extraordinary customer value. Getting the sales and service team to beat with one heart. Focusing on the customer rather than ourselves. This is the spirit of every spread.