The Tao of Sales: The Easy Way To Sell In Tough Times

American Management Association official E. Thomas Behr is both a long-time business consultant and admirer of the timeless Tao Te Ching. In The Tao of Sales: The Easy Way to Sell in Tough Times, he combines the two and demonstrates how the classic Chinese philosophy can be used to build effective contemporary business relationships. His exercises and activities aren't for everyone, but neither were Lao-Tzu's 81 simple ideas when first introduced some 14 centuries ago.