Future Focus: How 21 Companies are Capturing 21st Century Success
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Book Details
Author(s)
Theodore B. Kinni, Al Ries
Publisher
Capstone
ISBN / ASIN
1900961652
ISBN-13
9781900961653
Marketplace
France 🇫🇷
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Description
This work asks, How do you measure business success and pick future winners?. It uses hard criteria (revenue and profit growth, and growth in market value and globalization); and soft ones (marketing and technological innovation, degree of focus and future prospects) to assess 21 companies.
