Effective Marketing: Principles and Practice
Book Details
Author(s)
Jacqueline Bishop
Publisher
Liverpool Business Publishing
ISBN / ASIN
1903500036
ISBN-13
9781903500033
Category
Business & Economics
Marketplace
India 🇮🇳
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Description
Effective Marketing discusses the essential features of marketing in a clear, concise, and logical manner, with relevant examples, making the book ideal for students. It directly addresses the syllabus for CIPS marketing, CIM marketing fundamentals and CIMA marketing, and also addresses the needs of many marketing degree subjects.
