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The Marketing Code: Sometimes you have to kill to make a killing
Book Details
Author(s)Stephen Brown
PublisherMarshall Cavendish Limited
ISBN / ASIN1905736827
ISBN-139781905736829
CategoryPaperback
MarketplaceFrance 🇫🇷
Description
[b]Sometimes you have to kill to make a killing[/b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. I read [i]The Marketing Code[/i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit. -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown:[i]The Customer KeyAgents and DealersFail Better![/i]













