Creative B2B Branding (No, Really)
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Book Details
Author(s)
Scot McKee
Publisher
Goodfellow Publishers
ISBN / ASIN
1906884129
ISBN-13
9781906884123
Marketplace
Canada 🇨🇦
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Description
B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
