Oprah Show Tips: Susan Harrow Interview with Joan Stewart, a.k.a. the Publicity Hound (3-CD Set)

Listen to Susan Harrow in an exclusive interview with Joan Stewart, a.k.a. The Publicity Hound as she reveals the secrets to getting booked on Oprah. You’ll also get a front row seat as seven business owners present their Oprah pitches for Susan to critique. You’ll gain invaluable insight into what to do, and what not to do when pitching Oprah’s producers. This is material you won’t find anywhere else!

"How to Get Booked on Oprah"
Joan Stewart, a.k.a. The Publicity Hound, interviews Susan about her top tips to getting booked on Oprah.

You will learn:

*What you must do to become familiar with the show.
*Why you must NEVER pitch yourself, your business, your book, your product or your cause.
*The four hot-button topics that Oprah producers want.
*Ways to prove that you are an expert.
*How to determine the best way to pitch your idea.
*How to create a winning press package.
*Why less is more when it comes to providing information to producers.
*Where to find everything you need to know about Oprah's show.
*How to find the name of the producer who is the best fit with your topic.
*The biggest mistake guests make when they're live on the show.
*The 3 secrets to creating a hot hook.
*Tips to handling the producer's call so you make the cut.
*The secrets to create irresistible pitches in print, on the phone and by e-mail.
*Media coaching secrets of the pros to get more air time and make your appearance count.
*How to find out topics for upcoming shows where you might be a good fit.
*The little "extras" you can give producers to make them more interested in you.
*Why you should suggest other guests who can be on the show, in addition to yourself.
*What to expect when you make the cut.
*The one thing authors should NEVER do on the air.
*Why getting onto Oprah can propel you to stardom-and why it might not.

Do you have a great topic for Oprah? Seven different businesses who thought they did were chosen (out of dozens of applicants) to have a chance to hone their pitches, live!

*In this exciting 2-hour, 20-minute telephone seminar, seven people who wanted to get on Oprah sit in the "hot seat" for 15 minutes each.

Susan, who has prepared a number of her clients for Oprah, grills, questions, and coaches them on the best ways to:

*Establish their expertise instantly.
*Turn vague story ideas into super-sharp, well-defined pitches.
*Create the brilliant headline to get the producers' attention ASAP.
*Find inspiration for great headlines.
*Determine the best angles for pitching Oprah's producers.
*Think of fun, memorable props to take with them on the show.
*Involve Oprah's audience in their program segment.
*Pitch other experts who the producers might want to include in their segment.
*Sell products and services gracefully without sounding like an obvious commercial.
*Ask the types of questions that get producers to reveal their story ideas-before you answer theirs.
*Follow directions explicitly on how to pitch.
*Control their own media.
*Envision and plan the show they will be on.
*Use case studies in their pitches.
*Effectively employ statistics in their pitches.
*Recognize what an excellent phone pitch sounds like.
*Identify issues that are relevant to Oprah's audience and the world at large.

Listen to an exclusive interview, and learn from successful business people just like you!

Over 3 hours of power-packed information.