The Secrets of Emotional, Hot-Button COPYWRITING: How to employ the 7 key copy drivers that make people act
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Book Details
Author(s)
Denny Hatch
Publisher
North American Publishing Company
ISBN / ASIN
1931068690
ISBN-13
9781931068697
Marketplace
France 🇫🇷
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Description
This book is about how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information.
