Winning E-Learning Proposals: The Art of Development and Delivery

Because it gives you everything you need to successfully secure e-learning business, Winning E-Learning Proposals: The Art of Development and Delivery is the book your competitors don't want you to have. No other book describes the entire process for securing e-learning business, from conceptualizing winning ideas to writing and delivering successful e-learning proposals. Author Karl Kapp draws on his considerable experience, and that of other leading experts, to provide the principles needed to conceptualize an idea, write a proposal, and present the information to the prospective client. This guide gives you the competitive edge in developing high-level strategies and selling "themes" that will make your e-learning proposal unique, effective, exciting, and - most importantly - a winner.Key FeaturesProvides practical tips and techniques for conceptualizing winning ideas, writing winning proposals, and staging winning presentationsDelineates the ten steps in the E-Learning Business Acquisition Process and illustrates how to make significant profits in the competitive e-learning industry using Kapp's proven methods for effective proposalsCovers e-learning standards, certifications, budget concerns, ROI, legal considerations, and project managementDemonstrates how to win business from organizations that need e-learning to solve their problems and make a solid business case to internally sell e-learning to top executivesIncludes checklists, actual examples from successful e-learning proposals, and real cases where these methods have led to success