The DNA Selling Method: Strategies For Modern-Day Sales People in the <i>From Great Moments in History</i> Series

Patrick Henry Hansen's The DNASelling Method draws on some of history's most compelling moments to teach modern selling principles--Julius Caesar's conquest of Gaul, Watson and Crick's discovery of the DNA double helix, Joshua Chamberlain's call for bayonets at the battle of Gettysburg, and more. Beginning each chapter with a captivating historical event, The DNASelling Method both informs and entertains. Systematic Approach to Prevent Traditional "Show Up, Throw Up" Behaviors. Improve Questioning and Listening Skills. Objection Management, Effective Closing Strategy.