Media Strategy & Planning Workbook
Book Details
Author(s)
Donald L. DIckinson
Publisher
Racom Communications
ISBN / ASIN
1933199237
ISBN-13
9781933199238
Availability
Usually ships in 24 hours
Sales Rank
#2,838,644
Marketplace
United States 🇺🇸
Description
This book provides a complete, hands-on guide to developing both the strategic and tactical elements of a successful media plan.
