Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan
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Book Details
Author(s)
D. L. Dickinson
Publisher
Racom Books
ISBN / ASIN
1933199407
ISBN-13
9781933199405
Marketplace
India 🇮🇳
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Description
This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text.
